The Race
Blueprint.
Your race counted from the public record, and then the work done: the message, the scripts, a month of posts, five video scripts, the website copy, the money plan, the field plan and the calendar. It is what a well-funded race pays five different vendors for, and what most candidates run without. $250, one payment.
One payment. Delivered as a PDF within five business days. Nothing renews by itself.
The plan a consultant sells you in the first two months, finished before you start
A competitive campaign normally assembles a team of specialists — a strategist for the plan, a research firm for the opponent, a messaging consultant, a speechwriter, a digital shop for the posts, a copywriter for the site, a fundraising consultant for the money — and each one delivers a piece of the same picture on their own timeline.
The Race Blueprint delivers all of those pieces as one document for one race, written in your voice, with every finding carrying its source and the date it was read. Here is what is inside, section by section, and what each piece costs when you buy it on its own.
What's inside
Nineteen numbered sections, in the same order for every race. This is the document’s own contents page.
Read this first
What is in your favour, the numbers that should worry you, a note from George before the numbers, and the race in three sentences.
Your race, in the record
Who is registered, who is new, the last two elections for this office, where it is decided, and what has changed since last time.
The win number
The votes that win it, the universe behind the number, doors and dials sized to the weeks left, and the money page.
Straight answers
The six questions you would ask a consultant in the first ten minutes, answered from the record rather than from a need to be hired.
Who decides this race
The four audiences, sized and split by party, and the ten precincts or counties that matter most, with the reason each is on the list.
What your voters care about
Five issues, each read from the office’s own record, the voter file or a named outlet, and dated. None inferred from what voters are said to feel.
The opponent, on the record
Who they are, their record as the record states it, their money, their presence today, and the places where record and rhetoric part. Every sentence marked verified or reported.
The message
Three pillars, one contrast, three slogans. Any position you have not taken is printed in red and held for your yes.
What to say
The room script, the chair call, the fundraising ask, the volunteer ask, the endorsement email, the five hardest questions answered, and the hard interview.
What to post
Four weeks of posts written out and dated, five short video scripts as shot tables, the weekly supporter email, and the website copy.
The money
The budget line by line, the finance calendar, the first donor prospects from the public filings, the host organisations, and the pitch to a host.
The field plan
The order of march, weekly targets against the weeks left, the sheet every captain holds, the mail plan, the digital plan, and the volunteer shifts.
The calendar and the early-vote plan
Every date that matters, computed from the statute that sets it, the phase plan in four blocks, the final stretch day by day, and the three texts, written.
The next thirty days
Seven days, fourteen days, thirty days: what gets done and in what order, and the fifteen-minute intake call that turns proposals into your commitments.
What could kill you
The three attacks that will come first with the response written, the playbook for the one nobody predicted, and a one-page compliance sheet.
Terms
The correction guarantee and the limits, in plain words, on the page rather than in the small print.
Verification
Every claim with its source, its method and the date it was read.
Corrections
The page that gets filled in if you find an error.
What is not in here, and why
The claims the document does not make, each with the reason.
What each piece costs when you buy it separately
Each row is one product a campaign would normally buy from a separate specialist, at that specialist's published rate. The high end of each range is what vendors ask; the low end is the realistic floor.
Swipe the table sideways to read every column
| The piece | What the Blueprint includes | Bought separately | Where the rate comes from |
|---|---|---|---|
| The written campaign plan | The race counted from the voter file, the win number, the targeting by county or precinct, the order of march, the mail and digital universes sized from the file, the calendar, and the 7 / 14 / 30-day plan. | $10,000–$25,000 | A general consultant on a state race charges a retainer of $10,000–$25,000 a month; the written plan is the first one to two months of that relationship. |
| Opposition and self-research | The opponent on the record — filings, money, statements, votes — with every sentence sourced; the three attacks that will come first, with the response written. | $5,000–$15,000 | Research firms quote $15,000–$35,000 for a statewide book, or modules from $2,450 a month. The Blueprint works from filings, statements, statute and the opponent’s own site rather than courthouse records, so it is priced at the low end. |
| The message | Three pillars, one contrast, three slogans, a stump speech and a thirty-second pitch. Everything else in the document ladders to it. | $5,000–$10,000 | Strategy-and-messaging consultants charge $5,000–$30,000 a month; this is the document alone. |
| The scripts | The room script, the county-chair call, the one-to-one line, the fundraising ask, the volunteer ask, the endorsement email, the five hardest questions, and the hard interview. | $4,000–$15,000 | Professional Speechwriters Association 2024 survey: a single twenty-minute speech runs $2,000–$5,000 for a third of writers, $5,000–$10,000 for another third and $10,000–$20,000 for the rest. The Blueprint holds two speech-length pieces and about eight short scripts. |
| Twenty-eight days of posts | Every post written out, dated, with the photo named and the disclaimer on it. | $2,000–$6,000 | Digital and social consultants charge $3,000–$15,000 a month; a copywriter on retainer $1,000–$5,000 a month. This is one month of posts, finished. |
| Five video scripts | Written as shot tables: what is on screen, what is said, how long each shot runs. | $2,500–$7,500 | Copywriting rate cards put a short video script at $500–$1,500 each. |
| The website copy | The homepage, a two-page plan page, the volunteer form, the donate paragraph, and a biography written so that search engines and AI assistants repeat it correctly. | $1,500–$6,000 | Website copy projects run $375–$25,000 depending on page count; five pieces here. |
| The emails | The weekly supporter email and the endorsement email. | $500–$3,000 | One-off campaign emails run $250–$2,000 each. |
| The finance plan | A budget built from the last cycle’s benchmark, the first donor prospects from the public filings with the warm path to each, host organisations, the ask script, and the finance calendar. | $5,000–$15,000 | Fundraising consultants charge a flat $10,000–$50,000 or 5–15% of what they raise; the written finance plan is their first deliverable. |
| Bought one at a time | Nine pieces, nine vendors, nine timelines. | $35,500–$102,500 | Sum of the two columns above. |
| The Race Blueprint | All nine, in one document, for one race. | $250 | One payment. See pricing. |
Ranges are published 2026 rates read from consulting and research firms' own price pages, copywriting and video-script rate cards, website-copy project ranges and the Professional Speechwriters Association's 2024 fee survey. They are market references, not quotes, and actual fees vary by market and race. A statewide Race Blueprint runs more than sixty pages and close to thirty thousand words; at copywriting rates of ten cents to a dollar a word, the writing alone would be $3,000–$30,000 before any of the research.
What it is not
It is not a poll
The race is counted from the voter file and certified results. Where the Blueprint estimates how a group of voters will respond, it says so and labels it an estimate.
It is not a media buy
It sizes the mail and digital universes and builds the budget. It does not place the ads or take a percentage of them.
It is not legal advice
Every deadline is computed from the statute that sets it and flagged to confirm with your election board. Counsel and the State Board have the last word on election and campaign-finance law.
It is not a phone book
Relationships, earned-media contacts and legal sign-off are what a consultant is genuinely worth paying for on a large race. The Blueprint gives you everything else.
How it is built
Counted from the file
The win number, the audiences and the universes come from the state’s own voter file and certified results, not from a rule of thumb.
Read from the record
The opponent’s filings, statements and votes; the office’s own press record; and the statute behind every date on the calendar.
Written in your voice
The message comes first. Every post, script, email and page of website copy ladders back to it, so the campaign says one thing.
Audited before it ships
Every finding is sourced and dated in the appendix. The document carries its own corrections page, a terms page, and a list of what it does not claim.
Nothing goes in your mouth that you have not said
Where the Blueprint proposes a position you have not taken, it says so in red and holds it for the intake call. You adopt it, change it or strike it before a word of it is published.
The promise that comes with it
Every Race Blueprint ends with its own terms page. A factual error — something stated as fact that was not true of its source at the date and time printed beside it — reported within 30 days of delivery is corrected and the whole document reissued once, free, with the error and the correction printed in it.
It is not legal, tax or financial advice. Results are not guaranteed, and liability is limited to the fee paid for the document. We would rather say that on the page than in the small print.
Frequently asked questions
What is a Race Blueprint?
A single document built for one race. First the race is counted from the public record: the state voter file, certified results, campaign-finance filings and the office’s own record. Then the work is done: the message, the scripts, twenty-eight days of posts, five video scripts, the website copy, the finance plan, the field plan, the calendar and the first thirty days. Every finding carries its source and the date it was read.
What does it cost?
$250, one payment, for the whole document. If you want the plan kept current for the whole race, the Campaign Year is $1,000, also one payment: 4 plans, the first now and then one every 90 days from the day you buy, delivered without you asking. The schedule governs the delivery, not the billing — nothing renews by itself, and there is no retainer and no commission.
What would the pieces cost if I bought them separately?
At published 2026 rates, the nine pieces come to about $35,500 at the low end and $102,500 at the high end: the written plan, the opposition book, the message, the scripts, a month of posts, five video scripts, the website copy, the emails and the finance plan, each priced at what the specialist who sells it charges. Most campaigns below the federal level never buy most of them.
Do I get software?
No. Campaign Coach is the engine the document is built with, and it is run by the person who built it. You get the Blueprint as a PDF with a sources appendix, a corrections page and a terms page. There is nothing to log into and nothing to learn.
Where do the numbers come from?
From the public record, not from a survey or a hunch: the state voter file, certified election results, campaign-finance filings, the statutes that set each deadline, and the office’s own press record. Every finding in the document carries its source, the method and the date it was read. A claim that cannot be verified does not appear.
How long does it take?
Delivered as a PDF within five business days. Ask for the free sample first if you want to hold a real piece of it before you pay: your race in the record, your win number, the precincts that decide it, a week of posts and the door script, yours whether you buy the rest or not.
How do I pay, and who pays?
By card on a secure page run by Stripe, or by invoice to the committee if your treasurer needs one. Your committee pays, as a campaign expenditure, so GBT Labs appears as a vendor on your public finance report, the same as any consultant would.
What if something in it is wrong?
Report a factual error within 30 days of delivery and the document is corrected and reissued once, free, with the error and the correction printed in it. The Blueprint is not legal, tax or financial advice, and results are not guaranteed.
Can I get one for a local race?
Yes. Any office, any level. The Blueprint is counted from your state’s published voter file and results, so a county commission race gets the same treatment as a statewide one, at the size of that race.
Tell George the race.
Your name, the office, the county and the election date. No retainer, no commission, one document.
One payment. Delivered as a PDF within five business days. Nothing renews by itself.
Or see pricing first.