One race. One document. One fee.

$250.
No retainer.

A consultant team runs $10,000 to $21,000 a month. The Race Blueprint is the written plan that team would bill you for in its first two months, for one payment. A whole campaign year of follow-on plans is $1,000, paid once.

No monthly fees
No commission on spend
Nothing renews by itself
A campaign year, per day
$2.78
$1,000 spread over 4 plans and a full year.
A consultant team, per day
$333+
$10,000 to $21,000 a month is $333 to $700 a day.*
One consultant month buys
40 Blueprints
Keep the difference for signs, mail and ads.
George Roa
Built by a candidate who won

I ran on it. I won with it. In November 2025 I ran for the Zebulon Board of Commissioners on Campaign Coach and took the second of two seats by 25 votes, the only one of the 22 Republican-endorsed candidates in Wake County to win. The Race Blueprint is that system, run on your race by the person who built it. George Roa, Founder.

The whole story

Two things to buy. Neither one renews.

The Blueprint is the plan. The Campaign Year keeps it current for the whole race: 4 plans, one arriving every 90 days from the day you buy, without you asking for any of them. Both together are $1,250 — two payments, each made when you decide to make it. Nothing is ever charged on a schedule.

Start here

The Race Blueprint

$250/ race
One payment · one document
  • Nineteen sections, the same order every race, sized to yours
  • The race counted from the state voter file and certified results
  • The opponent on the record, every sentence sourced
  • The message, the scripts, a month of posts, five video scripts, the website copy
  • The money plan, the field plan, the calendar, the next thirty days
  • Corrected and reissued once, free, for 30 days
  • Delivered as a PDF within five business days
After the Blueprint

The Campaign Year

$1,000/ once
One payment · 4 plans · delivered automatically
  • 4 plans in all: the first now, then one every 90 days from the day you buy
  • Each is built for the phase you are in when it lands: Foundation, Plan, Build, Win or Turnout
  • The calendar, the weekly targets and the next thirty days, re-cut every time
  • The next month of posts written out, and the roll, the money and the map re-read on the day each one is built
  • They arrive on their own. You never have to ask, remember or re-order.
  • One payment of $1,000 — about $2.78 a day. Nothing renews and no card is kept on file.
Get the year · $1,000
Get the Blueprint · $250 Ask for the free sample

One payment. Delivered as a PDF within five business days. Nothing renews by itself.

Consultant vs. the Race Blueprint

Service itemTypical consultant team*The Race Blueprint
General retainer$10,000 – $21,000 / month$0 / month
The written campaign plan$10,000 – $25,000 (the first one to two months)Included
Opposition research$5,000 – $15,000 (outsourced)Included
Message, scripts, a month of posts, website copy, finance planEach from its own specialistIncluded
TOTAL, A FULL CAMPAIGN YEAR$130,000 – $267,000+$1,250
*Retainer figures from 2025 national data: ZipRecruiter and Glassdoor (about $6,000 a month for campaign managers, $6,500 for communications directors) and Campaigns & Elections ($4,000-a-month retainer minimums for fundraising). Piece prices are the published 2026 rates on the Race Blueprint page.
What the pieces cost on their own

Nine specialists, $35,500–$102,500. One document, $250.

The written plan, the opposition book, the message, the scripts, a month of posts, five video scripts, the website copy, the emails and the finance plan, each priced at what the specialist who sells it charges.

See the breakdown

How you pay, and who pays

By card
The button asks your name and the office you are running for, then opens a secure checkout page run by Stripe. One charge; nothing is kept on file.
By invoice
If your treasurer needs an invoice to the committee, say so in the form’s notes or email George. It is the same document at the same price.
On the record
Your committee pays, as a campaign expenditure. GBT Labs appears as a vendor on your public finance report, the same as any consultant would.
Any office, any level
Town board to statewide. The count comes from your state’s file, at the size of your race.
No commissions, no retainer
Never a cut of your ad spend or your donations. Never a monthly bill.
Nothing to log into
You get a document, not an app. Print it, forward it to your treasurer, work from it at the kitchen table.
Corrected free for 30 days
A factual error reported within 30 days is corrected and the document reissued once, free.
Tell a candidate

Know someone running for office?

Send them this. One tap, and they see what a written plan for their race costs here against what a consultant charges. The link is mycampaign.coach.

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Tell George the race.

Get the Blueprint · $250 Ask for the free sample

One payment. Delivered as a PDF within five business days. Nothing renews by itself.