Your race, counted.
Your plan, written.
The Race Blueprint is one document for one race: your district counted from the state’s own voter file, your opponent on the record, your message, your scripts, a month of posts, the money plan and the calendar. Written by George Roa, a candidate who won. $250, one payment.
One payment. Delivered as a PDF within five business days. Nothing renews by itself.
Prepared for the candidate
*Consultant figures are the ones sourced on our pricing page: ZipRecruiter and Glassdoor salary averages and Campaigns & Elections retainer minimums, 2025.
I ran on it.
I won with it.
In November 2025 I ran for the Zebulon Board of Commissioners, in a town where registered Democrats outnumber Republicans nearly three to one. I ran the campaign on Campaign Coach. I took the second of the two seats by 25 votes, and I was the only one of the 22 Republican-endorsed candidates in Wake County to win that night.
I built Campaign Coach, and I serve on that board today. The Race Blueprint is that system run on your race by the person who built it, and handed to you as a document you can work from the same day.
Sources: election results as reported by the Wake Weekly, November 2025; endorsement count, WRAL; voter registration, N.C. State Board of Elections.
Nineteen sections.
The same order, every race.
The first half counts the race. The second half is work you can use the same day. This is the contents page of the document, not a wish list.
Read this first
What is in your favour, the numbers that should worry you, a note from George before the numbers, and the race in three sentences.
Your race, in the record
Who is registered, who is new, the last two elections for this office, where it is decided, and what has changed since last time.
The win number
The votes that win it, the universe behind the number, doors and dials sized to the weeks left, and the money page.
Straight answers
The six questions you would ask a consultant in the first ten minutes, answered from the record rather than from a need to be hired.
Who decides this race
The four audiences, sized and split by party, and the ten precincts or counties that matter most, with the reason each is on the list.
What your voters care about
Five issues, each read from the office’s own record, the voter file or a named outlet, and dated. None inferred from what voters are said to feel.
The opponent, on the record
Who they are, their record as the record states it, their money, their presence today, and the places where record and rhetoric part. Every sentence marked verified or reported.
The message
Three pillars, one contrast, three slogans. Any position you have not taken is printed in red and held for your yes.
What to say
The room script, the chair call, the fundraising ask, the volunteer ask, the endorsement email, the five hardest questions answered, and the hard interview.
What to post
Four weeks of posts written out and dated, five short video scripts as shot tables, the weekly supporter email, and the website copy.
The money
The budget line by line, the finance calendar, the first donor prospects from the public filings, the host organisations, and the pitch to a host.
The field plan
The order of march, weekly targets against the weeks left, the sheet every captain holds, the mail plan, the digital plan, and the volunteer shifts.
The calendar and the early-vote plan
Every date that matters, computed from the statute that sets it, the phase plan in four blocks, the final stretch day by day, and the three texts, written.
The next thirty days
Seven days, fourteen days, thirty days: what gets done and in what order, and the fifteen-minute intake call that turns proposals into your commitments.
What could kill you
The three attacks that will come first with the response written, the playbook for the one nobody predicted, and a one-page compliance sheet.
Terms
The correction guarantee and the limits, in plain words, on the page rather than in the small print.
Appendix · Verification
Every claim with its source, its method and the date it was read.
Appendix · Corrections
The page that gets filled in if you find an error.
Appendix · What is not in here, and why
The claims the document does not make, each with the reason.
Counted from the file. Read from the record.
No survey, no hunch, no boilerplate. Here is what happens between your email and the PDF.
Tell George the race
Your name, the office, the county and the election date. That is all the form asks. Ask for the free sample first if you want to see a real piece of it.
Counted from the file
The win number, the four audiences and the precincts that decide it come out of the State Board of Elections’ own voter file, vote history and certified results. Not a rule of thumb.
Read from the record, then written
The opponent’s filings, statements and votes. The office’s own press record. The statute behind every date. Then the message, the scripts, the posts, the money and the calendar, in your voice.
Audited, then delivered
Every claim labelled finding, recommendation, work product or estimate, with its source and date in the appendix. Delivered as a PDF within five business days.
Nothing goes in your mouth that you have not said
Where the Blueprint proposes a position you have not taken, it says so in red and holds it for the intake call. You adopt it, change it or strike it before a word of it is published.
Not a poll
The race is counted from the voter file and certified results. Where the document estimates, it says so.
Not a media buy
It sizes the mail and digital universes and builds the budget. It does not place the ads or take a cut of them.
Not legal advice
Every deadline is computed from the statute and flagged to confirm with your election board. Counsel has the last word.
Not a phone book
Relationships and earned-media contacts are what a consultant is genuinely worth paying for. The Blueprint gives you everything else.
The next ninety days, four times over, delivered.
A race changes phase as election day comes closer, and the plan has to change with it. The Blueprint carries your first thirty days and the calendar to the end. The Campaign Year carries the rest: $1,000, paid once, for 4 plans that arrive 90 days apart from the day you buy — each re-cut for the phase you are in by then, with the facts that move re-read: the roll, the money, the map. You do not have to remember to order one; it turns up.
- 4 plans: the first now, then one every 90 days from the day you buy
- The calendar, the weekly targets and the next thirty days, re-cut for the phase you are in
- The next month of posts, written out
- The roll, the money and the map re-read on the day each one is built
- About $2.78 a day
One document. One fee.
No retainer, no commission on what you raise or spend, no software to learn. The Blueprint and a full campaign year of plans is $1,250 in total, across two payments you make yourself.
- All nineteen sections, sized to your race
- Your first thirty days and the calendar to election day
- Delivered as a PDF within five business days
- Corrected and reissued once, free, for 30 days
One month of a $10,000 consultant team buys 40 of these at $250.
- The written campaign plan
- Opposition and self-research
- The message
- The scripts
- Twenty-eight days of posts
- Five video scripts
- The website copy
- The emails
- The finance plan
Frequently asked questions
What exactly do I get?
One PDF, sized to your race, in nineteen numbered sections that run the same order every time. The first half counts the race: who is registered, the last two results, the win number, who decides it, what your voters care about, and the opponent on the record. The second half is work you can use the same day: the message, the scripts, four weeks of posts, five video scripts, the website copy, the money plan, the field plan, the calendar and the next thirty days. Every finding carries its source and the date it was read.
How much is it?
$250 for the Race Blueprint, one payment. If you want the plan kept current for the whole race, the Campaign Year is $1,000, also one payment: 4 plans, the first one now and then one every 90 days from the day you buy, arriving without you having to ask. What runs on a schedule is the delivery, never the billing — nothing renews by itself and no card is kept on file.
Who is it for?
Any office, any level, any party. The count comes from your state’s published voter file and certified results, so a town board race gets the same treatment as a statewide one, at the size of that race.
Do I get software?
No. Campaign Coach is the engine the document is built with, run by the person who built it. You get the document, and — if you buy the Campaign Year — the next ninety days written out again, four times over, delivered to you. There is nothing to log into and nothing to learn.
Can I see one before I pay?
Yes. Send your name, office, county and election date and ask for the free sample. It is a real piece of your own Blueprint, not a brochure: your race in the record, your win number, the precincts that decide it, a week of posts written out and the door script. It is yours whether you buy the rest or not.
When do I get it?
Delivered as a PDF within five business days. The closer you are to election day, the sooner it goes to the front of the queue.
What if something in it is wrong?
Report a factual error within 30 days of delivery and the document is corrected and reissued once, free, with the error and the correction printed in it. The Blueprint is not legal, tax or financial advice, and results are not guaranteed.
Who pays, and does it show up anywhere?
Your committee, as a campaign expenditure. That means GBT Labs appears as a vendor on your public finance report, the same as any consultant would. That is normal, and it is one more reason the document leans on nothing but the work.
Who builds it?
George Roa, founder of GBT Labs and of Campaign Coach. He ran on the system in November 2025 and won a seat on the Zebulon Board of Commissioners by 25 votes, in a town registered roughly three Democrats to one Republican.
Know someone running for office?
Send them this. One tap, and they see what a written plan for their race costs here against what a consultant charges. The link is mycampaign.coach.
Tell George the race.
Your name, the office, the county, the election date. The document does the rest.
One payment. Delivered as a PDF within five business days. Nothing renews by itself.